Join our knowledge journeys by sharing your experience within our events, courses and not at last, on our content portal, Marketing Focus. Our calendar is structured using one of the most popular global marketing planning tools, SOSTAC ®, developed by our partner PR Smith. Each and every process step will be approached through two events covering related relevant topics and our open courses can support exposure for your case studies.
|SITUATION, 20 Jan’ 21||Market Sensing. Customer Insights. Audit Tools and Techniques.||Marketing Research. Digital Software and Tools Providers|
“Who usually gets the weakest answer”, PR Smith
|Customer Analysis Techniques - what has changed? What can we do better? New Ways to Know Your Customer||Market Insights Partner|
|Digital Marketing Audit. Validated techniques and tools for digital customers profiling.||Digital Marketing Know How Partner|
|OBJECTIVES, 11 Feb ‘ 21||Define Vision. Align Business Goals. Set SMART objectives. Select CSFs and KPIs.|
|Better defined marketing objectives||Pitfalls and problems in setting marketing objectives and how to avoid them||Strategy Know How Partner|
The RACE approach: tools and operationalization
|Marketing tools for better conversion: reach, act, convert, engage.||Marketing Automation Know How Partner|
|STRATEGY, 24 March ‘21||Strategic options.Digital Transformation. Digital Strategy. Customer Experience Management|
|Regenerating strategy||Strategic options within turbulent times. Offensive and defensive approaches
New growth directions, new sources of competitive advantage. Does your strategy fits current changes? Repositioning and targeting.
|Strategy Know How Partner|
|Loyalty Marketing||Bets on loyalty and customer lifetime value.
Techniques for cross sell and upsell.
|Marketing Automation Know How Partner|
|TACTICS, 15 April ‘21||Marketing Mix. Digital Marketing Mix. CX Management, Customer Journey Mapping, Service Design|
|Marketing Mix||How pandemic has changed the marketing mix||Marketing Research/Marketing Insights Partner|
|Communication Mix||Adapting communication mix to the new realities.
Using the digital to vary the marketing mix?
|Advertising Expert Partner/Creative & Media Partner|
|ACTIONS, 20 May ‘21||Marketing Automation Systems. Customer Experience. Internal Marketing. Tools Account Based Marketing (B2B)|
|Processes. Internal Marketing||Marketing Automation. Doing more with less.||Marketing Automation Know How Partner|
|The missing link: customer experience.||Getting strategy right with the right systems and actions.
Connecting the dots: internal marketing with external impact, customer experience with employee experience.
Marketing Research Partner
|CONTROL, 14 Oct ‘21||Marketing metrics, ROI, customer experience metrics, measuring digital marketing campaigns. CPA. Conversion Rate Optimization, SEO, PPC metrics. CX Metrics|
|ROI generating marketing strategies||How to make the shift from marketing as a cost to marketing as an investment||Strategy Know Kow partner|
|Continuous marketing optimization||Communication mix optimisation/ Attribution model||Creative & Media Partner|
Let’s discuss and create a partnership tailored to your needs.