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Publicitate, proiecte speciale, sponsorizari - Eduard Stancu, Director dezvoltare -

Digital Marketing, Mobile Marketing, New Media - Anca Macoviciuc -

Interviuri – Mihaela Pantea –

Evenimente -

Stiri, communicate de presa -

Join Our Marketing Knowledge Events!

04 Sep 2020

Join our knowledge journeys by sharing your experience within our events, courses and not at last, on our content portal, Marketing Focus. Our calendar is structured using one of the most popular global marketing planning tools, SOSTAC ®, developed by our partner PR Smith. Each and every process step will be approached through two events covering related relevant topics and our open courses can support exposure for your case studies. 

SITUATION, Feb 11th ’ 21 Market Sensing. Customer Insights. Audit Tools and Techniques. Marketing Research. Digital Software and Tools Providers

Customer Analysis
“Who usually gets the weakest answer”, PR Smith
Customer Analysis Techniques - what has changed? What can we do better? New Ways to Know Your Customer Market Insights Partner
Digital Marketing
Digital Marketing Audit. Validated techniques and tools for digital customers profiling. Digital Marketing Know How Partner
OBJECTIVES, April 15th ‘21 Define Vision. Align Business Goals. Set SMART objectives. Select CSFs and KPIs.  
Better defined marketing objectives Pitfalls and problems in setting marketing objectives and how to avoid them Strategy Know How Partner

The RACE approach: tools and operationalization
Marketing tools for better conversion: reach, act, convert, engage. Marketing Automation Know How Partner
STRATEGY, June 22nd ‘21 Strategic options.Digital Transformation. Digital Strategy. Customer Experience Management  
Regenerating strategy Strategic options within turbulent times. Offensive and defensive approaches
New growth directions, new sources of competitive advantage. Does your strategy fits current changes? Repositioning and targeting. 
Strategy Know How Partner
Loyalty Marketing Bets on loyalty and customer lifetime value.
Techniques for cross sell and upsell.
Marketing Automation Know How Partner
TACTICS, September 30th ‘21 Marketing Mix. Digital Marketing Mix. CX Management, Customer Journey Mapping, Service Design  
Marketing Mix How pandemic has changed the marketing mix Marketing Research/Marketing Insights Partner
Communication Mix Adapting communication mix to the new realities.
Using the digital to vary the marketing mix?
Advertising Expert Partner/Creative & Media Partner
ACTIONS, October 7th ‘21 Marketing Automation Systems. Customer Experience. Internal Marketing. Tools Account Based Marketing (B2B)  
Processes. Internal Marketing Marketing Automation. Doing more with less. Marketing Automation Know How Partner
The missing link: customer experience. Getting strategy right with the right systems and actions.
Connecting the dots: internal marketing with external impact, customer experience with employee experience.

Marketing Research Partner
Customer Experience Partner

CONTROL, December 9th ‘21 Marketing metrics, ROI, customer experience metrics, measuring digital marketing campaigns. CPA. Conversion Rate Optimization, SEO, PPC metrics. CX Metrics  
ROI generating marketing strategies How to make the shift from marketing as a cost to marketing as an investment Strategy Know Kow partner
Continuous marketing optimization Communication mix optimisation/ Attribution model Creative & Media Partner

Let’s discuss and create a partnership tailored to your needs.

Portalul Marketing Focus a fost lansat de Institutul de Marketing  cu scopul de a aduce un plus de informatie, idei si resurse de marketing atat profesionistilor de marketing, cat si celorlalti actori si departamente implicate in livrarea performantei de marketing: comunicare si relatii publice, resurse umane, IT, financiar,  relatii cu clientii si nu in ultimul rand management. 


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