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How to win cautious price sensitive customers with premium products?

17 Mar 2016

 With over 14  years of marketing experience in the FMCG, Noemi Varga works now as  Head of Marketing at Tchibo, being responsible for both Romanian and Hungarian markets. What are the challenges and the differences between these markets? How does the company manage to profitably integrate the corporate resposnibility initiatives within its operations and both within its marketing strategy? How to win the cautious and price sensitive Romanian customers after recession with premium products? Noemi Varga explains within an interview taken by Cristina Lincu. 


Portalul Marketing Focus a fost lansat de Institutul de Marketing  cu scopul de a aduce un plus de informatie, idei si resurse de marketing atat profesionistilor de marketing, cat si celorlalti actori si departamente implicate in livrarea performantei de marketing: comunicare si relatii publice, resurse umane, IT, financiar,  relatii cu clientii si nu in ultimul rand management. 


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