With over 14  years of marketing experience in the FMCG, Noemi Varga works now as  Head of Marketing at Tchibo, being responsible for both Romanian and Hungarian markets. What are the challenges and the differences between these markets? How does the company manage to profitably integrate the corporate resposnibility initiatives within its operations and both within its marketing strategy? How to win the cautious and price sensitive Romanian customers after recession with premium products? Noemi Varga explains within an interview taken by Cristina Lincu.