The Confident Agency becomes the first in Romania to join the international Erasmus+ program
Bucharest, June 4, 2025 – Confident Agency, a communication cluster present in Bucharest and Barcelona, is strategically investing in the development of future international communication professionals by joining the Erasmus+ program.
Through a strategic partnership with ASEMER (the Association of Spanish Companies in Romania) and Instituto Zurbarán in Spain, Confident Agency is strengthening its position as a regional hub for international initiatives that combines education, innovation, and communication. This move makes Confident Agency the first agency in Romania to become part of the Erasmus+ program officially.
“We believe in communication that changes, not just sells. Our involvement in Erasmus+ is part of our vision to actively contribute to training young professionals. We are a dynamic agency with a continuous drive towards innovation and development of the communication industry at a European level. Furthermore, we believe that a healthy brand contributes to society, not just the market. That’s why we engage in projects that have impact and generate concrete results – in communities, in people, in perspectives. We are delighted to be the first Romanian agency to be part of Erasmus+, and we hope our experience will encourage other companies to open their doors to future generations,” stated Mara Gojgar-Constantin, Founder of Confident Agency.
“The Erasmus+ program offers young people at the beginning of their careers an international professional experience. They have the opportunity to learn business skills from industry professionals while also being exposed to a cultural diversity that shapes them not only as specialists but also as European citizens. In this context, the inclusion of Confident Agency brings a valuable contribution to the program by creating a framework for applied learning in the field of communication. The agency's international footprint – with offices in Romania and Spain – along with its direct connections to the Spanish business environment, were key elements that facilitated this collaboration and made its enrollment in Erasmus+ a natural partnership. We are pleased to see how the program is implemented meaningfully and with concrete impact in fields such as communication and creative entrepreneurship,” stated Elva Moreno Garcia, representative of Erasmus+.
Erasmus+ offers young people real opportunities for employment and professional integration within international companies. Through these internships, participants have the chance to experience a competitive work environment, gain experience in a multicultural context, and better understand how European markets function. Additionally, this exposure helps them develop essential skills for the job market, such as adaptability, teamwork, and intercultural communication.
The first internship within this program that Confident Agency participated in welcomed Esmeralda Ordóñez Arancibia, an International Commerce Relations student from Instituto Zurbarán in Spain, to the Confident team. As part of her experience in the Romanian office, Esmeralda conducted an applied research project on the export opportunities for gourmet products from Extremadura in the Romanian market.
“This experience meant more to me than just an internship. It was an opportunity to apply what I learned in a real-world context, in a completely new market. I had the freedom and support to develop a project that was not only academically relevant but also had commercial potential. I am grateful to the Confident team for their openness and trust. Romania surprised me with the dynamism of its market and its receptiveness to authentic products – and who knows, maybe this is just the beginning of a longer professional journey in this part of Europe,” stated Esmeralda Ordóñez Arancibia, Erasmus+ student.
Esmeralda's research project focused on analyzing the feasibility of introducing gourmet products from the Spanish region of Extremadura, all with Protected Designation of Origin (PDO), to the Romanian market. The study included conducting questionnaires among Romanian and Spanish consumers in Bucharest, interviews with stakeholders in the HoReCa, retail, and distribution sectors, as well as a detailed SWOT analysis. The results indicate a clear appetite for authentic products, especially those that communicate values such as tradition, quality, and sustainability. Jamón Ibérico de Bellota, Torta del Casar, and Pimentón de la Vera are perceived as premium products with the potential to attract the urban, educated consumer segment open to new culinary experiences.
Confident Agency's involvement in this program is part of the company's strategy to build real bridges between education and the labor market, as well as between the business environments of Romania and Spain. Active participation in Erasmus+ is not just an institutional gesture but a part of Confident's philosophy: to train, inspire, and support the future generations of communication professionals.
Confident Agency will continue to support international initiatives that leverage the creative and entrepreneurial potential of young people, transforming internships into relevant experiences for the participants' professional future and for the markets in which the agency operates.
THE CONFIDENT GROUP
Present in Bucharest and Barcelona, The Confident Group is a marketing communications cluster formed by companies with expertise in Romania and Spain: Confident Agency - Marketing Communications and VENUS FIVE - Visual Production Services - photo, video, podcast.
The Confident Group provides communications consultancy and video production for key industries - tech & innovation, real estate, ecommerce, retail & FMCG, automotive & mobility, pharma & medcomms.
Confident Agency has won several awards for Tech PR and Brand PR campaigns in the PR Award competition, and in 2020, the agency was awarded Consultancy of the Year. In 2024, Confident was awarded the trophy for Innovation Communications at the Smart City Industry Awards.
Confident's portfolio includes brands such as AVIS, Bucharest Mall Vitan & Plaza Romania, CBRE, Roche Diagnostics, Mitsubishi, Mobexpert, Regus, VTEX, XIAOMI, UP Romania, Roborock, PayU, and Vantage Towers.
