Ce le recomandam celor care studiaza pentru Certificatul Profesional in Marketing? In primul rand, sa parcurga serios materialele de studiu electronice sau manualele unde au suficienta informatie.
Totusi, pentru cei ce isi doresc mai mult, o lista de recomandari cuprinde – in masura timpului si a bugetului pe care vi-l puteti aloca- urmatoarele:
- Blythe, J. (2008) Essentials of marketing. 4th edition. Harlow, Prentice Hall. £41.99
- Palmer, A. (2010) Principles of services marketing. 6th edition. Maidenhead, McGraw-Hill. £44.99
- McDonald, M. (2007) Malcolm McDonald on marketing planning: understanding marketing plans and strategy. London, Kogan , £12.99
- Marketing communications: integrating offline and online with social media. 5th edition. London, Kogan, £39.50
- Principles and practice of marketing. 6th edition. Maidenhead, McGraw-Hill. £49.99
- Johnson, G., Whittington, R. and Scholes, K. (2010) Exploring strategy: text & cases. 9th edition. , Harlow, Prentice Hall. £52.45.
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